There Is A God... or Is There?
From today's Ad Age...
With sales of Miller Lite falling as its competitors' rise, Miller Brewing Co. is yanking the "Men of the Square Table" ad campaign that hit the airwaves last spring... Miller Lite's sales fell by low-single digits last year, while rivals Bud Light and Coors Light climbed in the mid- and low-single digits, respectively.
For those of you that need to be reminded what this looks like, go to
http://adage.com/article?article_id=114469
The bad news? Those Coors Light "Coach Press Conference" ads might be working. (If so, all credit goes to Jim Mora. And Satan.)
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