Creative Differences

Citing creative differences, Shine Advertising has resigned the Go Daddy account. Shine was charged with creating the company's Super Bowl ads, along with handling marketing and viral components.
-- MediaPost MediaDailyNews, 1/22/07

Inside the Shine Advertising Offices

Shine Creative Lead (CL): So here's where we're looking to take the brand this year.

Go Daddy: All right. We can't wait. You guys are genuises.

CL: OK, instead of having a brunette girl with titties this year, we were thinking -- get ready for this -- a blonde girl with titties.

Shine Account Manager (AM): Two of 'em.

CL: Good point, Tad. Two titties. They're going to be round...

AM: And jiggling.

CL: Definitely jiggling. We're also open to wet.

GD: You can give us wet?

AM: We've got some new tech for that. No problem.

GD: Sounds good.

CL: OK, but we're not done yet. These titties? These wet, jiggling titties? They're going to be... wait for it... wait for it...

AM: I can't wait any longer!

CL: Sit down, Tad. OK, the titties will be... Large!

GD: I was just thinking large. Not small?

AM: Small didn't test well in our focus group.

CL: Yeah, small is definitely out this year. We feel very strongly about large.

GD: How big was the focus group?

AM: 50 people, over 5 separate meetings. I'll e-mail you the findings.

GD: Excellent.

CL: I'm glad you are on board with the blonde with the large, jiggling, wet titties.

GD: Well, we do have one concern.

AM: Let her rip. This is a brainstorming session.

GD: Well, the girl. With the titties. Does she have to be... blonde?

(Awkward silence)

GD: We were just thinking, you know. Brunette is our *brand*.

CL: I see.

GD: And we're pretty attached to it.

AM: Yeah.

(Awkward silence)

GD: Weren't you the guys who pitched us on the brunette last year?

CL: I'm really sorry, but Tad and I have a 2 o'clock.

AM: Right, with the, the, the thing.

CL: Promise to think about the blonde?

GD: I guess.

AM: Great. I'll follow up with you later this week.