Top 10 NFL Wild Card Weekend Ad Questions

10) Why isn't Ricky Gervais living under a bridge and/or avoiding mobs of angry townsfolk, rather than hosting an awards show?

9) Did Nicorette really think through the branding issues of involving the word "Sucks" in their ads?

8) Can you get diarrhea just from watching an Olive Garden ad, and did the female-only ad mean that women watching the game are being asked to leave the house?

7) Why does the new McDonald's snack wrap need to be spoken to before it is eaten; is it a matter of gaining consent?

6) What is all that stringy hair crap on Charlie Daniel's fiddle, and what does it have to do with car insurance?

5) Would the DirecTV bank robbery ad work better if "Firefly" Alan Tudyk was killed in a shocking and painful plot twist?

4) Is there a degrading kids movie role that Dwayne "The Rock" Johnson won't take?

3) Why is 40-year-old footage of the Who being used to hype their upcoming Super Bowl appearance?

2) Is Jim Brown pissed off that Pepsi morphed him into LaDanian Tomlinson, and exactly how does that sell soda again?

1) Couldn't the NFL airbrush out Brett Favre's visible love handles in their slow-motion video fellation, or would that cut into his demographic appeal?