Can The Warriors Save The NBA?

The first round of NBA playoff telecasts on broadcast and cable have produced mixed ratings results. Cable coverage is faring better than broadcast, so far. What's interesting, though, is that overall, more older viewers are defecting than younger ones.

Combined, broadcast and cable viewership is down 7 percent to 2.6 million viewers from 2.8 million last season.

John Consoli, MediaWeek

In other news, there is no truth to the rumor that David Stern is going to force the Knicks and Warriors to trade personnel next year...