The insurance-shilling Neanderthals will be spotted frequently across the cable-sports behemoth's media properties over the next year as part of a novel integration deal between Geico and ESPN that casts the cavemen as fantasy-football salesmen, as well as stars of a series of vignettes promoting the network's flagship "SportsCenter" program. - Ad Age
Genius. Because there's nothing that 18 to 34 year-old males like than force-fed corporate shill
crapwork that isn't funny, sexy, or cool... for a product that everyone is forced to have, but no one feels really good about buying. When I think fantasy sports, I definitely think car insurance spokespersons!
No comments:
Post a Comment