Good PR Move, Nike

In my Ad Age today (sorry if the link gives you a firewall), this tidbit... Nike is getting into bed with murderer, thief, and George Bush enthusiast Don King to promote the upcoming foregone conclusion Roger Federer vs. Rafael Nadal match.

Um, tennis, Nike? You do realize that the guy you just hired is one of the biggest balls of filth on the planet, right? That he's taken the Fifth Amendment about his connections to the Gotti crime family? That rumors of jury tampering, realities of dozens of lawsuits from ex-clients, and the blood of at least two men is on his hands?

Oh, I know, all PR is good PR. Hey, you got this link, didn't you? And maybe you'll really hit the jackpot and have Federer or Nadel found over the body of a young boy, both naked except for their Nikes, and using the blood of the slain to paint a swoosh.

Then again, that probably won't be new to anyone who has been to your Third World factories.

Yay, PR!