I Don't Get How This Sells Shoes And Gear

You are looking live at the new Nike ad. The voiceover is from his late father.



Now, um.... if there's anyone who does brand marketing, please. Explain this to me slowly. How does this make me want to buy Nike shoes, apparel and gear?

(And honestly, how far do brand guys get to go down the Emperor's New Clothes route before Nike's shareholders call bullsquat?)