Mr. McMahon: The King Of All Sports

(Forbes Magazine) STAMFORD, Conn. - WWE Inc. reported 52 percent drop in profits in the second quarter

(Hollywood Reporter) A glitch in Nielsen Media Research equipment led to lower-than-normal ratings for USA Network for five days last week. ... This past week's "Raw" episode showed a dramatic drop from a 3.4 household rating to a 2.5 rating, according to Nielsen Media Research.

You know, I started down the path on this post of talking about Chris Benoit and the unreal PR moves that the WWE did in the wake of the event, and how I think we're six months away from implosion (defined as cancellation of some of their television properties).

But then it struck me -- the real reason why the WWE is struggling is overexposure, and not of its own product. More so, this -- all sports is the WWE now.

Don't believe me? Let's go to the videotape. Has the WWE:

1) Ever fashioned a "heel turn" that matches Mike Vick in effectiveness?

2) Had a more hissable villain on top of its rankings than Barry Bonds?

3) Seen its champions stripped of their belts in mid-reign in unbelievable scandal, like this year's Tour de France?

4) Created a more biased ref than the NBA's Tim Donaghy?

5) Had its commissioner look like more a bumbling idiot than Bud Selig in his herculean Bonds monitoring?

So it's no wonder Vince McMahon blew the Benoit killings. He's too busy running every other league to make sure his own is OK. I hope they're paying him royalties.