One more place I can never go to ever again

DUNKIN' DONUTS HAS SIGNED FENWAY Sports Group (FSG), a Boston-based sports and entertainment marketing firm, as its sports marketing agency of record.

The greater Boston-based Dunkin' Donuts has had a number of ongoing marketing ventures with New England sports properties over the years. And the company's franchise footprint is mostly New England, followed in franchise density by Florida and parts of the upper Midwest.

The company has focused much of its sports marketing deals around the Red Sox, Celtics, Bruins, Revolution and Breakers. In 2005, Dunkin' Donuts ran a $1 million ad push by Boston shop Hill Holliday featuring then-Sox GM Theo Epstein and player Johnny Damon.

I knew this wasn't going to end well once I saw Chris Berman pimping for them last year. Oh well, the pushcarts are cheaper anyway...

Oh, and DD is all over New York and Philadelphia, of course. Wonder how well the locals in those areas will cotton to this media buy...