All In...digestion

In a small moment that shows you how the economy is still brutal, consider this: your lead sponsor for the 2008 World Series of Poker was Milwaukee's Best Light. Admittedly, not exactly the brew I'm associating with millions of loose dollars, but on the other hand, it's all good for desperate gambling and soul-crushing defeat.

This year, it's... beef jerky.

No, seriously.

I'm just hoping they make the bracelet winners choke down some celebratory jerky when they get the cashish.

And the last people in American to have money for a brand marketing campaign, please turn out the lights...