Setting Money, Time, And Your Eyes On Fire

The Meme Changed

The average Super Bowl ad will now cost $7M for 30 seconds.

And they are all sold out.

Because when it was $3M 20 years ago and obviously insane and a poor choice of money, um, time passed and we live in the darkest timeline.

Since many of my hustles involve marketing and advertising, my newsletters are filled with “previews” of these ads.

Which are ads.

Ads that you assiduously avoid 364.75 days in the year.

The fact that companies are willing to set money on fire to get you to watch their ads during the quarter of a day of the year that you will, for no good reason at all, consent and even in some cases look forward to watching ads…

Should not be a reason to go along with their idiocy, honestly.

And I say that as someone with a professional reason to watch.

Especially since that, if people did not do this?

Maybe they could lower prices. Kind of a thing during an inflationary period. Maybe they could hire or retain people in the United States to do all, rather than just some, of their work. Maybe they could hire people with full benefits, rather than nickel and dime and “flextime” their way to a world that resembles the robber baron era in terms of workers having leisure time. Maybe they could donate to charitable causes, do more to limit climate impact. Or a thousand other things. $7M spends a long way.

Rather than, you know, continuing to give more and more money to people who, regardless of deserve, clearly do not need so much more of it.

Or, shorter: Enjoy the game! Don’t watch the ads.