Tuesday, June 16, 2009

Six Flags of Fail

Here's a fun little story in the WaPo today, tipped off by Ad Age and some other trade pubs, of how Redskins' owner Daniel Snyder has (finally) spit the bit with his investment in Six Flags, which is an amusement park operator with dozens of locations across the U.S.

Now, I'm fairly sure that it would be impossible for any establishment in that line of business to avoid financial horrors in this economy. Disney is down, tourism is down; hell, everything but staying home and staring at the walls until they start talking to you is down. But Snyder's insistence on making Six Flags something that it wasn't -- historically, it's the place to go when you are 12 to 18, whereas the new management move was to make it compete for younger kids and more of a family play -- has been wrong all along, because it took them from a unique spot in the market to just another player.

Then again, it's not exactly like a man will go broke betting against Snyder's brainstorms...

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